About Us

Meet the Coach: I’m Freda, a 56-year-old life coach and creating YBeU Life Coaching was scary.  I know what it’s like to leave your comfort zone to try something new. I had finished a three decades + career as a senior government executive leading teams, mostly females, tasked with no-fail missions, taking smart risks, and even making life-and-death decisions. It was a pleasure and a privilege to serve my country, and I loved every minute of it. I learned to trust my gut, and always to be myself. Best of all, I made a difference.

When I achieved everything I had set out to do in government, I knew it was time to take advantage of being able to retire at 56 to start something new. But what? It was daunting to leave a big organization and set out on my own. I knew I wanted to try something entirely different, but still use my experience mentoring women, and do something I was passionate about.

I reflected on my past and how I came to live my purpose. I was the first person in my family to graduate from college, but it never occurred to me that I should not apply to the best universities and then to graduate school. I was blessed with a mother and two sisters who never stopped believing in me, even when they weren’t quite sure what the heck I was up to. I came from a blue collar, very small town, but I knew that I would find a way to see the world. There were times when I was plenty scared that I would fail, be rejected, or just be exposed as someone who did not belong. Those were the times I just kept on trying and learned it was OK to just “do it scared”.

I am so glad that I did keep on trying and learned to fail smarter each time I came up short. I took a chance and believed in my own self-worth even when my self-confidence was low. I never doubted that I was living my purpose. I think that’s all any of us truly wants: to feel purposeful and confident. So, I took the pandemic stay-at-home orders as my big chance to get certified as a life coach so I could keep coaching and mentoring women to make a difference.

Why YBeU: And that’s how YBeU was born.  I wanted to help other women like you see that no matter where you are starting from, what stage of life you are in, or what challenges you are facing, the world just needs you to be your best, most authentic self to live your purpose and make a difference. You were created for a reason, after all. Helping you tap into that purposeful, confident, intrepid woman is where I come in. I help women like you ignite your passion, live your purpose, and make a difference. Click here to book your Free, no-obligation discovery call with me now to get started. You will come away with clarity and direction on your next right steps to be your best self.  Click Here


  • Coach Training Alliance certification 2020
  • The Science of Well-Being, Yale University, certificate 2020
  • American University in Cairo, Arabic language summer program 1990
  • The Fletcher School of Law and Diplomacy, ABD 1990
  • University of Pennsylvania, BA, cum laude 1987